What is the true price of the food
we eat?
While prices might be rising right
now, the UN estimates that we’re actually getting a steal of a deal. A $20
trillion discount on the food we eat worldwide.
Why? Because the price we pay doesn’t match
the true price of what we consume. Behind that sticker price is a tangle of
hidden costs.
These are externalities — costs
(and also, sometimes, benefits) incurred by those not directly involved in
production or consumption. These include things like: environmental costs — for
the lasting impact of deforestation, CO2 emissions, and the thousand-year
legacy of plastic waste, health costs — like those that might be incurred from
treating illnesses such as heart disease and diabetes caused by eating
unhealthy food, and social costs — for supporting the livelihoods of underpaid
workers and the generational impact of child labour.
Calculating all these deeper costs
is called “true cost accounting”. And the result reveals a product’s true
price. Your coffee at breakfast, for example, might conceal a very different
price tag. Research from the True Price organisation found that a $2 kilo of
coffee from Brazil should include charges for underpayment of farmers,
unsustainable water use, air pollution, climate-changing energy supplies, and
land degradation.
For a total true price of $5.17 per
kilo. Add that up for a full meal, across a city, around the world, and you see
how the real price of our food adds up to a need for real change. Tackling
these hidden costs doesn’t have to mean higher overall prices. In fact, as
externalities factor into the price of production, the broader environmental,
social and health costs come down, reducing our overall impact on the world.
So, how do we get closer to a system that values the true cost of food?
What would it mean if food were truly accountable?
In The Netherlands, early steps are
being made so that you can go grocery shopping and pay for goods with the prices
of externalities listed. Financial institutions are starting to incorporate
true price accounting.
Rabobank, for example, offers
interest rate discounts to farmers with a higher sustainability performance,
helping to offset part of the additional costs associated with making
production more sustainable. And, on a global scale, governments are beginning
to test true cost accounting in land-use policies and forecasting.
When we’re all more aware of the
boader costs that the products we purchase have , we can start making choices
that reflect the true , complete impact our food has on the world .
0 Comments